What are cookies?

Cookies are a kind of text files that are placed on the internet user's computer. Cookies store general visitor data, such as the IP address, browser data and the time of retrieval. Cookies do not damage your computer and do not contain viruses.

Who uses cookies?

Almost every webshop uses cookies: for a statistics program such as Google Analytics, Google Adwords, an affiliate program and / or buttons from social media such as Facebook, LinkedIn, YouTube, Twitter and Google+.

Types of cookies

There are technical cookies and tracking cookies. A technical cookie makes visiting the webshop easier. With these cookies the settings of a visitor (login, language) can be remembered. Technical cookies are outside the new cookie law. With tracking cookies, a visitor's surfing behavior can be monitored. In addition to first-party tracking cookies, there are also third-party tracking cookies. The cookie law mainly focuses on the latter type. Third-party cookies are cookies with which the behavior of visitors can be tracked across different web shops. Advertising networks in particular make use of this.


With tracking cookies, a profile can be built up based on the surfing behavior of a visitor. According to the European privacy directive, tracking cookies jeopardize the privacy of internet users.